Marketing Strategy for DHL Case Study Example | Topics and Well Written Essays - 2250 words

Marketing Strategy for DHL - Case Study Example DHL is a global company involved in postal services finance and express. In DHL, a fundamental innovation represents a break with the past and fulfills a need that was not previously met. Air conditioners and television sets are examples of fundamental innovations -- both meet previously unfulfilled needs. Their introduction requires considerable change in consumer purchase-and-use habits. A functional innovation requires some change in consumer habits but meets a need previously fulfilled. However, it meets the need in a superior manner. Automatic washers and dryers are examples. It is the least complex of all changes in the innovation spectrum. Minor product changes, color style, and package alterations fall into this category. To become an innovation, an invention or new idea must gain consumer acceptance. Innovation is inextricably intertwined with, and governed by, buyer behavior. Innovation focuses on such behavioral problems as acceptance of new products, brands, services, and processes, the diffusion of marketing information, resistance to change, informal leadership, and acceptance of risk. As a business strategy, innovation greatly affects corporate growth, survival, and profitability. It reflects the changing market wants and needs of customers. Innovation is stimulated by competition. Whenever new products or services are launched, business becomes concerned as to whether customers will accept them, and if they do, how long it will take for innovations to be profitable. Innovation as the M

Natural Hazards Essay Example | Topics and Well Written Essays - 1250 words

Natural Hazards - Essay Example The natural hazards highlight how man has been able to study the different technological inventions which have been done and how it has fallen short of the remaining expectations which are needed to correct things within the discussion of natural hazards. This means that natural hazards are something that has to be properly forecasted before they could be studied and hence research basis is being drafted all over the world. The role of the meteorological department is of importance here because it points out how these natural hazards are going to be tackled and what efforts need to be made in order to make sure that the people living in close proximity of a natural hazard are dealt with, the sooner the better. This paper discusses natural hazards and the solutions to these problems. It is important to define what a natural hazard is. This is one event or activity which has a very negative effect on the people or the environment under which these people live. Research has proven that many natural hazards are related with one another, and occur on a frequent basis, one after the other. Earthquakes can lead to tsunamis and drought can produce famines. The difference between a natural hazard and a disaster is that a natural hazard is a calamity that is caused due to nature while a disaster is because of the changes that man has brought about on the face of the earth upon which natural hazard has been struck, and which has led to a lot of destruction. What is most important to know is the fact that natural hazards usually produce deaths, loss of property, migration of the people from the place where the natural hazard has struck, and a number of other consequences. Before moving ahead further, it is significant to understand what natural hazards really are (Wisner 2003). The avalanches are natural hazards which come under the geophysical hazards. These avalanches consist of a slide of a large snow rock down from a mountainside which is caused due to a buildup of sno w when it released from a slope. This usually happens within winters when mountains become very dangerous for the inhabitants living on them as well as the climbers who are trekking on them. On the other hand, an earthquake is a natural hazard which is a phenomenon that comes about due to quick release of stored energy and which radiates seismic waves. Earthquakes shake and thus displace grounds which lead into tsunamis. Most of these earthquakes happen every day, where only few of them are big enough to cause serious damage. Lahars are natural hazards which are very closely tied in with volcanic eruptions and result in the emission of mud, rock, ash and other materials to slide down the volcano at a swift speed. These lahars can destroy entire cities and kill thousands of people within a matter of seconds. The sinkholes are localized depressions within the surface topography which happen due to the collapse of a subterranean structure which might include a cave (Smith 2004). Sinkho les are rare though the large sinkholes can develop at a fast pace in areas where there is a lot of population and can result in the collapse of buildings as well as structures which are strongly built. Volcanic eruptions do arise when a volcano is active and is able to release its power. This is apparent through the different forms of eruptions which can come about in the form of lava